Co-registration is a co-marketing technique that consists of offering an Internet user who is completing an online form on a partner brand’s website to tick an additional box to become an opt-in for your brand or subscribe to your service. The choice of partners and the relevance of the message (visual, catchphrase) that you broadcast are decisive for the effectiveness of this lever.
By this means, you can obtain the following data about your prospects:
- civility,
- name,
- first name,
- Date of Birth,
- Postal code and city,
- e-mail address,
- phone number (optional)
