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CRM strategy and animation of your customers

The relational animation of your customers allows you to collect customer data, build loyalty, generate commitment, increase conversions at each stage of the customer life cycle.

 

From conception to implementation of your CRM strategy

We support you at all stages of your PRM and CRM animation strategy:

  • Strategic approach: customer journey, touchpoints, channels, segmentation
  • Creative approach: tone, design, content strategy
  • Implementation of scenarios (or “journeys”) on all channels
  • Editorial planning and campaign management
  • Solutions to enrich relational communication (partnerships, loyalty program, gamification, etc.)
  • Performance management: modeling and measurement of R.O.I. of your relational program

Know your customers

We support you from the foundations of your CRM to:

  • collect data from prospects and customers, in full compliance with the GDPR
  • clean and organize your CRM database
  • enrich your first party data with other channels (email, telephone, postal address) or with socio-demographic segmentation (thanks to our Family Square solution)
  • set up a Customer Data Platform (CDP)

Communicate with each customer, individually

The customer experience depends on the personalization of your relational communication scenarios: welcome pack, qualification of intentionists, customer anniversary, inactive reactivation journeys, cross-sell, up-sell, retention…

We support you from the design to the deployment of these customer journeys:

  • identification of customer events (“triggers”)
  • design of scenarios (messages, channels, personalization, marketing pressure) to enrich the experience of your customers and meet your objectives
  • creation of email templates
  • selection of the marketing automation solution best suited to your needs
  • implementation of scenarios, also called “customer journeys”, in multi-channel
  • AB tests and performance monitoring thanks to KPIs dashboards

Boost the customer relationship with campaigns

Communication campaigns can boost customer relations during the highlights of your brand.

Our experts provide you with solutions for:

  • define your content strategy
  • identify, source, or produce content
  • create operations during high points, and animate your customers with rewards (thanks to our Codesforgifts solution): contests, challenges, partnerships…
  • look for benefits for your customers, in order to feed the animation plan
  • choose the campaign management tool best suited to your needs
  • manage your campaigns: segmentation, personalization, AB test, landing page, routing, reporting

Our strong points for CRM strategy

Support throughout the value chain:
design, creation, content, implementation, management

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A performance-driven approach:
performance modeling, benchmarking, continuous optimization

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Proprietary solutions to boost your CRM strategy:
to enrich your data, to animate in multichannel, to reward your customers…

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