The possibilities offered by the exploitation of data now make it possible to increase tenfold the knowledge that a brand can have of its market, its customers, its sector. This is why data is also at the heart of our strategic planning expertise.
Data is at the heart of the agency’s strategic planning to:
Artificial intelligence makes it possible to quickly analyze a large amount of data collected, to sort them, to segment them in order to bring out themes, insights, weak signals, which are difficult to identify otherwise.
Human intelligence, thanks to the strategic planning team, brings finesse to the understanding and especially to the recommendations made to the brand. The Dékuple Ingénierie Marketing teams process the data collected and analyze it in order to transform it into applicable strategic foundations.
Dékuple Listen and Dékuple Watch are two complementary offers that increase the relevance and inspiration of strategic planning thanks to the power of data.
These two offers can be activated on both French and international audiences, with the constant desire for a balance of artificial and human intelligence.
LISTEN by DÉKUPLE is a listening and semantic analysis solution to determine the main insights concerning a market, a use, a product category.
WATCH by DÉKUPLE is a digital behavior observation and analysis solution whose objective is to observe and analyze the digital behaviors of an audience, to decipher consumer habits and detect weak insights and signals.
