2 data-enhanced strategic planning offers
Dékuple Listen and Dékuple Watch are two complementary offers that increase the relevance and inspiration of strategic planning thanks to the power of data.
These two offers can be activated for both French and international audiences, with the constant desire for a balance between artificial and human intelligence.
1. Dekuple Listen:
listening and semantic analysis
Determine the main insights concerning a market, a use, a product category.
1. Listening to digital platforms (social networks, blogs, forums, etc.) and collecting data correlated to a theme
2. Identification of semantic fields and trends related to these data, thanks to artificial intelligence
3. Analysis by strategic planning (share of voice, share of interactivity, engagement rate, media value, social reputation score, share of reach) and concrete recommendations for the brand
- Identify the levers to activate for a given sector,
- the discriminating criteria for choosing an offer,
- the expectations of consumers expressed with regard to an offer,
- the themes associated with a brand, a use,
- the best times to communicate, opinion leaders and potential ambassadors.
2. Dekuple Watch:
observation and analysis of digital behavior
Observe and analyze the digital behavior of an audience, to decipher consumer habits and detect insights and weak signals.
1. Exploratory analysis on defined audiences, using data from our profiling tools, open data and the advertiser’s first party data
2. Data visualization: presentation of audience data, filtered and qualified using thousands of criteria
3. Definition of personae
4. Identification of opportunities for activation strategies, partnerships or other advertising campaigns
- Define the starting point for activation strategies,
- advertising campaigns.
- Optimize media campaigns.