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Acquisition
Activation
Loyalty
Article
30.06.2022
Marketing performance must combine the short and the long term
Acquisition
Activation
Article
16.06.2022
Drive-to-Store: Dékuple Ingénierie Marketing launches “Track In The Shop” to measure visits to points of sale
Acquisition
Activation
White paper
08.06.2022
Livre blanc : Les alternatives au prospectus dans les zones OUI PUB
Acquisition
Activation
Article
06.06.2022
Generate in-store visits and measure the effectiveness of its drive-to-store campaigns
Activation
Loyalty
Article
25.05.2022
What a CDP can really do for you
Acquisition
Article
03.05.2022
5 essential levers to increase the performance of your prospect relationship management (PRM)
Loyalty
02.05.2022
White paper: Reconciling customer marketing, loyalty and CSR
Article
20.04.2022
Second hand: a major consumer trend and an opportunity for brands
Acquisition
Activation
Article
19.04.2022
Presence management: the foundation of a successful drive-to-store strategy
Acquisition
Activation
Article
07.04.2022
How to adapt your prospecting to the new “Oui pub” regulations?
Acquisition
Article
06.04.2022
Optimize the cost of customer acquisition in a context of cost-per-click inflation
Acquisition
Activation
Article
06.04.2022
How to boost the ROI of drive to store campaigns in 3 points?
Article
05.04.2022
Inclusive marketing: how to tell new stories?
Acquisition
Activation
Loyalty
Article
04.04.2022
How to capitalize on your first party data?
Acquisition
Activation
Loyalty
White paper
01.04.2022
Data or not data? Challenges of first-party data for FMCG brands
Acquisition
Activation
Loyalty
Article
29.03.2022
How to create a first party database of contacts?
Acquisition
Activation
Loyalty
Article
22.03.2022
Why is first party data strategic for consumer brands?
Loyalty
Article
15.03.2022
Why and how to integrate CSR into loyalty programs?
Acquisition
Activation
Loyalty
Article
14.03.2022
How to limit the environmental impact of direct marketing?
Acquisition
Activation
Article
17.01.2022
How to use audience profiling for a more effective marketing strategy?
Acquisition
Article
06.01.2022
Reconciling search performance and creativity
Article
26.11.2021
6 new marketing awards for DÉKUPLE Ingénierie Marketing
Acquisition
Loyalty
White paper
26.11.2021
Insurance: anticipating business performance with data
Acquisition
White paper
26.11.2021
Increase your visibility with native advertising
Acquisition
Activation
Loyalty
White paper
26.11.2021
Energy: Stand out from the competition
Acquisition
Activation
Loyalty
White paper
25.11.2021
Retail: Using data to control your omnichannel strategy
Loyalty
White paper
25.11.2021
Overview of loyalty techniques
Activation
Article
16.11.2021
Shopping: the digitalization expected by young people in 5 key points
Loyalty
Article
15.11.2021
Loyalty: 4 consumer trends to watch
Acquisition
White paper
15.11.2021
Generate quality leads
Acquisition
Activation
Loyalty
Article
07.11.2021
Responsible consumption: what discrepancies between wills and concrete actions?