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TorNovember16
  • Acquisition
  • Activation
  • Loyalty
  • Article
30.06.2022
Marketing performance must combine the short and the long term
Drive-to-store-SMS
  • Acquisition
  • Activation
  • Article
16.06.2022
Drive-to-Store: Dékuple Ingénierie Marketing launches “Track In The Shop” to measure visits to points of sale
presentation_ouipub
  • Acquisition
  • Activation
  • White paper
08.06.2022
Livre blanc : Les alternatives au prospectus dans les zones OUI PUB
man-checking-gps
  • Acquisition
  • Activation
  • Article
06.06.2022
Generate in-store visits and measure the effectiveness of its drive-to-store campaigns
CDP
  • Activation
  • Loyalty
  • Article
25.05.2022
What a CDP can really do for you
3_leviers_incontournables_pour_le_PRM
  • Acquisition
  • Article
03.05.2022
5 essential levers to increase the performance of your prospect relationship management (PRM)
vignette-livre_blanc-fidelisation_et_RSE
  • Loyalty
02.05.2022
White paper: Reconciling customer marketing, loyalty and CSR
seconde_main
  • Article
20.04.2022
Second hand: a major consumer trend and an opportunity for brands
Dekuple-presence-management
  • Acquisition
  • Activation
  • Article
19.04.2022
Presence management: the foundation of a successful drive-to-store strategy
Oui_Pub
  • Acquisition
  • Activation
  • Article
07.04.2022
How to adapt your prospecting to the new “Oui pub” regulations?
Reduire_le_cout_acquisition_clients
  • Acquisition
  • Article
06.04.2022
Optimize the cost of customer acquisition in a context of cost-per-click inflation
abstract-blur-defocused-shopping-mall (1)
  • Acquisition
  • Activation
  • Article
06.04.2022
How to boost the ROI of drive to store campaigns in 3 points?
736503-2-F
  • Article
05.04.2022
Inclusive marketing: how to tell new stories?
Comment_capitaliser_sur_ses_donnees_first_party (1)
  • Acquisition
  • Activation
  • Loyalty
  • Article
04.04.2022
How to capitalize on your first party data?
first-party_data_marques_de_grande_conso
  • Acquisition
  • Activation
  • Loyalty
  • White paper
01.04.2022
Data or not data? Challenges of first-party data for FMCG brands
BDD_contacts_first_party
  • Acquisition
  • Activation
  • Loyalty
  • Article
29.03.2022
How to create a first party database of contacts?
FMCG-data-strategie
  • Acquisition
  • Activation
  • Loyalty
  • Article
22.03.2022
Why is first party data strategic for consumer brands?
the-rise-of-the-responsible-consumer-main-hp
  • Loyalty
  • Article
15.03.2022
Why and how to integrate CSR into loyalty programs?
digital-marketing-impact
  • Acquisition
  • Activation
  • Loyalty
  • Article
14.03.2022
How to limit the environmental impact of direct marketing?
illustration-profiling-audience
  • Acquisition
  • Activation
  • Article
17.01.2022
How to use audience profiling for a more effective marketing strategy?
Visuel search et creativity
  • Acquisition
  • Article
06.01.2022
Reconciling search performance and creativity
Visuel d'étoiles paillettes
  • Article
26.11.2021
6 new marketing awards for DÉKUPLE Ingénierie Marketing
blog_datafactory_datalab_0
  • Acquisition
  • Loyalty
  • White paper
26.11.2021
Insurance: anticipating business performance with data
1046x616_nativeadvertising_green-1024x603
  • Acquisition
  • White paper
26.11.2021
Increase your visibility with native advertising
faftt-le-secteur-de-l-energie-une-priorite-sur-la-region-grand-est
  • Acquisition
  • Activation
  • Loyalty
  • White paper
26.11.2021
Energy: Stand out from the competition
05385560-retail-trends-2021
  • Acquisition
  • Activation
  • Loyalty
  • White paper
25.11.2021
Retail: Using data to control your omnichannel strategy
fideliser-sa-clientele
  • Loyalty
  • White paper
25.11.2021
Overview of loyalty techniques
article-tendance-shopper
  • Activation
  • Article
16.11.2021
Shopping: the digitalization expected by young people in 5 key points
article-tendance-fidelisation
  • Loyalty
  • Article
15.11.2021
Loyalty: 4 consumer trends to watch
Visuel
  • Acquisition
  • White paper
15.11.2021
Generate quality leads
article-consommation-responsable
  • Acquisition
  • Activation
  • Loyalty
  • Article
07.11.2021
Responsible consumption: what discrepancies between wills and concrete actions?