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Algeco - Cover
  • Acquisition
  • Industrie

Algeco

How to optimise your online advertising investments by targeting the right prospects?

For Algeco, the world leader in modular construction, lead generation via digital represents the majority of marketing investments. Measuring digital ROI and identifying optimisation levers is key.

Our
answer

Centralise CRM and lead generation data in the Decide AI intelligent CDP to measure the real ROI of digital investments through a “cost per contract” approach.

  • 1

    Centralisation of data from Salesforce, Google Ads and Google Analytics with the Decide AI CDP.

  • 2

    Measuring the cost of acquisition per contract for each digital lever.

  • 3

    Comprehensive content marketing strategy, with scenarios based on Algeco’s sales pitches.

  • 4

    Dissemination of these scenarios to the various sales targets via Linkedin, Google and CRM animation.

  • 5

    Design of real-time results analysis dashboards with Google Data Studio: cost per contract, percentage of new customers, breakdown of turnover by product, etc.

Algeco - Vignette video
AWE-Algeco-Dashboards-3
awe-algeco-dashboards-2
awe-algeco-dashboards
Key points

A system that allows Algeco to measure the commercial effectiveness of their digital marketing actions.

 

Steering the lead generation strategy and digital investment through CRM data, in order to improve the overall ROI of digital marketing.

the most DEKUPLE

Complete support, from marketing design to technical implementation, thanks to the proprietary Decide AI solution.

 

Use of Google solutions (Google Ads, Analytics, Data Studio, Big Query) by certified experts.

 

DÉKUPLE Ingénierie Marketing B2B (ex-AWE) awarded a prize at the Google Analytics Summit Mondial in 2018 in San Francisco with the case study carried out with our client Algeco “leads are almost nothing”.

The analysis reveals that 55% of contracts generated by digital campaigns are signed by new customers.

Algeco - Alexis Salmon-Legagneur
Alexis Salmon-Legagneur
Chief Executive Officer

Key figures

+
152
152
152
152
%
Increase in turnover generated by digital leads
900
900
900
900
K
Turnover generated in 1 month by 11 new contracts thanks to the scheme
x
3
3
3
3
Conversion rate of site visitors