The analysis reveals that 55% of contracts generated by digital campaigns are signed by new customers.
Centralisation of data from Salesforce, Google Ads and Google Analytics with the Decide AI CDP.
For Algeco, the world leader in modular construction, lead generation via digital represents the majority of marketing investments. Measuring digital ROI and identifying optimisation levers is key.
Centralise CRM and lead generation data in the Decide AI intelligent CDP to measure the real ROI of digital investments through a “cost per contract” approach.
Centralisation of data from Salesforce, Google Ads and Google Analytics with the Decide AI CDP.
Measuring the cost of acquisition per contract for each digital lever.
Comprehensive content marketing strategy, with scenarios based on Algeco’s sales pitches.
Dissemination of these scenarios to the various sales targets via Linkedin, Google and CRM animation.
Design of real-time results analysis dashboards with Google Data Studio: cost per contract, percentage of new customers, breakdown of turnover by product, etc.
A system that allows Algeco to measure the commercial effectiveness of their digital marketing actions.
Steering the lead generation strategy and digital investment through CRM data, in order to improve the overall ROI of digital marketing.
Complete support, from marketing design to technical implementation, thanks to the proprietary Decide AI solution.
Use of Google solutions (Google Ads, Analytics, Data Studio, Big Query) by certified experts.
DÉKUPLE Ingénierie Marketing B2B (ex-AWE) awarded a prize at the Google Analytics Summit Mondial in 2018 in San Francisco with the case study carried out with our client Algeco “leads are almost nothing”.
The analysis reveals that 55% of contracts generated by digital campaigns are signed by new customers.