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visuel-groupama-2
  • Activation
  • Loyalty
  • Banque & assurance

Groupama “Ensemble et Solidaire”

Build loyalty by supporting the local economy.

In a context of health crisis that has affected local businesses, DÉKUPLE has deployed the “Together and Solidarity” campaign to participate in the revitalization of local activity.

This campaign aims to position itself as a player in the recovery of the local economy, to retain and strengthen customer confidence in the brand.

Our
answer

Creation of a full digital solution allowing Groupama agents to offer gift vouchers to individual customers, to be redeemed locally with business customers.

  • 1

    Provision of a professional customer integration platform for Groupama agents.

  • 2

    Deployment of a secure turnkey solution including transfers to merchants.

  • 3

    Printing of personalized vouchers at the Groupama Agency for an efficient and easily scalable web-to-print cross-channel device.

  • 4

    Reporting and management throughout the campaign.

The key points
  • A real added value that materializes with individual customers and benefits professionals.
  • A tangible contribution to the resumption of post-Covid activity for merchants, professional customers, locally.
The DÉKUPLE added value
  • Complete support, from campaign design to implementation in the field
  • Web-to-print management
  • Performance management

Key figures

+
140
140
140
140
K€
reinjected into local trade
>
4
4
4
4
K
participating businesses