Social media device (Instagram and Pinterest), with many digital assets (stories, posts, video and static carousels)
Lipton Yellow Label
Launch campaign for the new 100% Kenyan Lipton Yellow Label
For the launch of the new Lipton Yellow Label 100% Kenyan origin, the brand’s most emblematic black tea, Lipton wishes to activate all channels to build awareness of the label and generate commitment among its consumers.
Our
answer
The social media device (Instagram and Pinterest) designed by the Agency combines branding and
lead generation in order to publicize and encourage as many people as possible to test this
new tasting experience.
-
1
-
2
Creation of a mini-site dedicated to Lipton’s new Yellow Label
(echantillon-lipton.fr), on which consumers can discover the specificities of this tea and request samples. -
3
Online sample ordering and drive-to-store (“where to buy”) module.
The key points
- Launch of a new product line
- social media campaign
- Branding: presentation of the new range thanks to the content mini-site
- Lead generation (samples) and drive-to-store
The DÉKUPLE touch
- Reconcile branding objectives (awareness, presentation of the new range) and performance (collection of contacts in the core target, drive-to-store traffic)
Results
24
24
24
24
H
This is the time it will have taken for the stock of samples planned for a 2-month campaign to be exhausted
34
34
34
34
K
samples ordered online
