1. Context
- High consumer volatility
- A dynamic sector in full mutation
- Overview of the main types of players in the sector
- For each type of player, strategic issues are emerging
- The Energy Reward: a new form of competition in a sector already strongly affected by it
- Structuring of the major marketing challenges facing players in the energy market
2. Know your market and understand your consumers
The prerequisites for defining a marketing, media and data strategy adapted to the business challenges of the energy sector.
- Semantic analysis to define marketing actions that position the company in relation to the competition
- Case study : ENGIE
- Audience profiling for the definition of marketing actions adapted to asperities
3. Means strategy
- DÉKUPLE, expertise deployed across the entire marketing value chain
- How DÉKUPLE supports its clients in the energy sector throughout the marketing value chain
- DÉKUPLE, cross-channel marketing know-how for cross-sell and up-sell strategies
