Why are lotteries and sweepstakes used in acquisition marketing?
Lotteries are a very effective marketing tool for generating B2C leads. They are based on draw or instant win mechanics and allow participants’ data to be collected. Game prizes must incorporate branded products to ensure lead quality based on user appetite for the brand. The game interface must be fun and original (principles of “gamification”), consistent with the image of the brand. The message must be both succinct and sufficiently clear to promote the pyramid of endowments and encourage participation.
Our solution for contests
We create the minisite of the game, with a fun and creative digital interface, consistent with your brand charter and the message of your campaign. We can offer you various turnkey mechanics (Trivia, Flip & Win, Battle, etc.) that we adapt to your campaign.
We configure the contest and manage the draw, with a reward of a fixed amount, or with your own endowments.
At the end of the operation, you collect all the data of opt-in participants, for example:
- first name
- e-mail address
- opt-in date
- product preferences or other qualifying data (depending on game design)