Drive-to-Store: Dékuple Ingénierie Marketing launches “Track In The Shop” to measure visits to points of sale

With the sales approaching, which are less and less attractive and at a time when the number of visitors to physical stores is slowly increasing, bringing consumers back to points of sale is more than ever a real challenge for the brands. Dékuple Ingénierie Marketing is launching Track in the shop, which makes it possible to measure conversions into visits to physical points of sale and commercial sites with great reliability in order to manage and optimize the effectiveness of drive-to-store campaigns.

On and offline monitoring

By aggregating several solutions from different trusted third-party partners, Dékuple Ingénierie Marketing has developed Track in the Shop: a solution for tracking the individual journey through all the contact points of the multichannel campaign (Emails, SMS, SEO/SEA, Display in App, social networks, leaflets, DOOH & OOH, connected TV, etc.) until visiting a retail site or a physical point of sale.

A virtuous operation

Thanks to a network of applications providing geolocated data in compliance with the GDPR or even using a bluetooth or wi-fi box to be installed at the entrance to points of sale, Dékuple Ingénierie Marketing analyzes the traffic generated by each of the contact points in order to identify the best customer journeys. Thanks to token technology, Track in the Shop unifies all the stages of the visitor’s media journey.

Measuring the business impact of multi-channel campaigns and journeys allows brands to engage in an iterative process of continuous improvement. The Track in the Shop offer is part of the high-performance technologies that make it possible to be as close as possible to new expectations and new uses of consumers with the aim of building their loyalty and improving efficiency in a CSR context.