Increase the visibility of your brand online thanks to a complete search marketing strategy, combining SEO and SEA for optimal positioning on Google, Amazon and search engines.
In a context where the majority of purchasing journeys begin with an online search, being visible on search engines is essential to attract and engage your audiences. Search marketing brings together all natural referencing (SEO) and paid referencing (SEA) techniques aimed at improving your positioning on search engines such as Google, Bing, or even Amazon.
At Agence Dékuple, we combine technical expertise and creativity to offer you a tailor-made search marketing strategy. We integrate SEO, SEA, and search video to help you capture the attention of your audiences at the right time and optimize the return on investment of your campaigns.
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Search marketing encompasses all techniques aimed at improving a brand’s visibility on search engines. It includes:
The combination of these two approaches maximizes your visibility on search results pages and helps achieve goals such as brand awareness, traffic, and conversion in a targeted and efficient manner.
SEO is a long-term strategy that aims to optimize the visibility of your website in the natural search engine results. A strong SEO strategy attracts qualified traffic, enhances your brand awareness, and builds user trust in your brand. SEO is built upon three main pillars:
Technical optimization forms the foundation of an effective SEO strategy. It ensures that search engines can easily crawl, index, and evaluate your site’s pages.
Content is at the heart of any SEO strategy. By creating optimized and relevant content, you can improve your ranking on strategic keywords and attract qualified traffic.
Backlinks, or inbound links, are essential to boosting your site’s authority in the eyes of search engines. By developing an effective netlinking strategy, you can enhance your credibility and rankings.
SEA accelerates your site’s visibility through targeted paid campaigns on search engines. With SEA, your brand gains immediate visibility on strategic keywords, enabling you to quickly capture a qualified audience.
Google Ads is the go-to platform for SEA, offering a variety of ad formats ranging from text ads to display and video campaigns.
Amazon has become a search engine in its own right for products. With Amazon Ads, you can reach a purchasing-ready audience and boost your sales.
Combining SEO and SEA in an integrated strategy allows you to capture a diverse audience and effectively enhance your brand visibility.
At Dékuple Agency, we continuously analyze the results of SEO and SEA campaigns to ensure optimal performance and adjust actions based on market trends and user behavior.
Dékuple Agency offers comprehensive and personalized support in search marketing to maximize your visibility on search engines. We combine our expertise in SEO, SEA, and Amazon Ads to deliver solutions tailored to your objectives and industry.
