With the sales approaching, which are less and less attractive and at a time when the number of visitors to physical stores is slowly increasing, bringing consumers back to points of sale is more than ever a real challenge for the brands. Dékuple Ingénierie Marketing is launching Track in the shop, which makes it possible to measure conversions into visits to physical points of sale and commercial sites with great reliability in order to manage and optimize the effectiveness of drive-to-store campaigns.
On and offline monitoring
By aggregating several solutions from different trusted third-party partners, Dékuple Ingénierie Marketing has developed Track in the Shop: a solution for tracking the individual journey through all the contact points of the multichannel campaign (Emails, SMS, SEO/SEA, Display in App, social networks, leaflets, DOOH & OOH, connected TV, etc.) until visiting a retail site or a physical point of sale.