“HAPPY@HOME”
A campaign implemented quickly, in the context of the first confinement in 2020.
Experiences to enjoy time spent at home, offered to all brand customers, with choice and time to enjoy them (4-month offer).
Bouygues Telecom
Retain the best customers thanks to original rewards, linked to the highlights of the brand
Bouygues Telecom wishes to strengthen the link with its best customers (loyal customers for more than 10 years, multi-equipped, etc.) through original and striking operations.
Our
answer
We create animation operations during the highlights of the brand’s calendar, in line with the context and the values of the brand.
Here are 3 examples:
-
1
-
2
“ENFIN NOËL”
– Creation of a white label reward platform
– Simple and always winning mechanics
– Sourcing of 4 digital rewards to choose from and do at home
– Send SMS and Emails
-
3
“ON VOUS AIME EN GRAND”
Celebrate the customer’s birthday with a gift that symbolizes enlargement… like an optimized and enlarged photo print in 45×30 format
– Creation of a landing page dedicated to the operation
– Sourcing of a rewarding digital reward in line with the campaign
– Recurring monthly email campaign
– Customer service dedicated to the operation
Key points
- Animation mechanics that embody connection and sharing, two fundamental values of the brand
- Direct benefits for customers, clearly expressed
- Simple mechanics, always winning, in connection with the mobile
DÉKUPLE added value
- Original relational marketing operations, linked to a creative communication concept
- Turnkey operations delivered very quickly, with the digital platform, sourcing and management of gifts, and communication tools (email and SMS)
Key figures of the "Happy@Home" campaign
>
30
30
30
30
%
email open rate
~
30
30
30
30
%
conversion rate on the Skilleos platform
4,5
4,5
4,5
4,5
/5
Skilleos satisfaction survey
Our success Similar use cases
