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  • Loyalty
  • Banque & assurance

La Banque Postale : the gesture of goodwill

How to allow the advisors of a bank network turn unhappy customers in loyal customers, with a simple and direct marketing tool?

La Banque Postale souhaite permettre à son réseau de conseillers de déclencher l’envoi de cadeaux aux clients, en toute autonomie, afin de compenser des insatisfactions lorsqu’elles sont justifiées et de valoriser la relation avec le client.


An easy-to-use customer dissatisfaction processing platform, in the hands of network advisers.

  • 1

    A platform with a catalog of gifts to allow the advisor to choose, with different levels of value.

  • 2

    A fully integrated customer journey, with the gift sent to the customer.

  • 3

    Detailed reporting on the sending of gifts and the consumption of the endowment budget.

Key points
  • Development of an easy-to-use tool, making it possible to respond to an essential loyalty issue, by valuing the advisor
  • Economic gain compared to the usual commercial discount levers
  • Total management of gift allocation rules and definition of a “provision” per adviser
Les plus DÉKUPLE

A simple digital tool, providing strong added value, thanks to the choice of gifts and the responsiveness allowed to the advisor in his customer relationship.


A device installed for more than 2 years, having made it possible to increase the satisfaction of customers… and advisers.

Chiffres clés

advisors using the tool regularly
customers treated per year