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header-axa-1
  • Activation
  • Loyalty
  • Banque & assurance

AXA ReBons

Building loyalty by supporting the local economy

As part of AXA’s Professional Recovery campaign, DÉKUPLE deployed the
ReBons campaign to help revitalise local activity.

Our
answer

Gift vouchers offered by AXA agents to private customers to be used locally by professional customers, for :

  • 1

    To position itself as an actor in the recovery of the local economy.

  • 2

    Build customer loyalty and trust in the brand.

  • 3

    To have a tool for local engagement of staff.

AXA - 01
Portait homme Axa
AXA - 05
AXA - 02
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04
Portrait Axa Rebons
Key points

Beyond the words, a real added value that is concretised with the private customers and that benefits the professionals.

 

A tangible contribution to the recovery of the post-covid activity of retailers, professional customers, locally.

 

The printing of personalised vouchers at the AXA Agency for an effective and easily scalable cross-channel web to print system.

the most dekuple

Provision of a platform for the integration of professional clients for AXA agents.

 

Deployment of a secure turnkey solution including transfers to merchants.

 

Reporting / steering throughout the campaign.

Results

+
222
222
222
222
K
Coupons distributed
1,5
1,5
1,5
1,5
K
Agencies involved
9,6
9,6
9,6
9,6
K
Participating shops
96
96
96
96
%
Satisfaction of agents
95
95
95
95
%
Satisfaction of pro customers

Thanks to these Re-Vouchers, we want, with our partner brands such as banks, insurers, but also local authorities, to help retailers, whether independent or members of a chain, to bounce back.

Guillaume Ammeux,
Associate Director, Agence DEKUPLE