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  • Activation
  • FMCG

Perle de Lait Trophy

How do you go from a purchased brand to a loved brand?

Identify the insight to change brand perception and activation strategy.

Develop brand preference and improve its consideration among the core target (women 35-50) and the recruitment target (women 25-35).

Our
answer

Moving from words to deeds by making the promise “to be your everyday partner” tangible.

 

  • 1

    Ad hoc study to identify the importance of the “Entrepreneurship” theme for the target group.

  • 2

    Create a digital platform to present the programme and call for applications. Select meaningful projects that are emblematic of current social issues.

     

     

     

     

  • 3

    Orchestrate the brand’s cross-channel strategy for this activation (digital, content, influence, partnerships
    media campaigns, on-pack relays… ).

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Key points

A catalytic role played by the brand in supporting 4 women entrepreneurs with innovative projects.

The production of value-added content for the brand and for the participants.

A media strategy that strongly resonates with our targets thanks to a choice of formats and partnerships that are both powerful and relevant.

the most dekuple

A fully integrated approach, from the study carried out by the strategic planning department to the production of assets linked to the most effective formats.

The agency is proud to promote committed projects such as the winner “Pourquoi Princesse” which fights against gender stereotypes.

Results

5
5
5
5
Editions since 2017 that demonstrate the success of the scheme and customer satisfaction
800
800
800
800
Projects studied during the first 4 editions: a good response from the target group.
10
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10
Winners who received a visibility boost, a financial endowment and personalised mentoring