In trade: a competition via on-pack product codes relayed on over 8 million packs redesigned by the agency
YOP, sponsor NBA
Activate a partnership to attract teenagers.
How to make the Yop x NBA partnership and Rudy Gobert’s sponsorship work?
How can we build brand preference among today’s teenagers?
Our
answer
Helping the client identify the right partnership, in line with the brand and the target.
Create a concept that can be the common thread of the campaign, and be used in trade marketing, social media and events.
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1
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2
In social media via a campaign encouraging teenagers to challenge themselves on Instagram by sharing short 15-second videos.
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3
As an event, a meeting with Rudy Gobert with all the winners of our challenges during a day of exchange and training with the star.
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4
In PR with a solidarity challenge aimed at following Rudy Gobert’s performance: for each of his counters on the NBA floor, YOP donated €500 to the Secours Populaire.
Key points
Analysis and perception of trends related to Yop and NBA in order to identify the common DNA and identity of the partnership.
Creation of a concept that could be used throughout the campaign: “Change the Game”.
The website www.yop.fr is a hub for the media campaign, orchestrated in several activations, in social media, in trade, and in events.
the most dekuple
Activation of a long-term partnership, from concept to multi-channel execution.
Key figures
4
4
4
4
Fun and solidarity challenges on social networks
500
500
500
500
€
paid by YOP for each "against" of Rudy Gobert
54.500
54.500
54.500
54.500
€
for the benefit of Secours Populaire at the end of the operation
