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  • Acquisition
  • Banque & assurance

AvoCotés Insurance

How to increase the performance of an insurance broker's acquisition campaigns using data science?

As part of its growth, AvoCotés Assurances entrusted us with the definition and implementation of their acquisition strategy. As an insurance broker, AvoCotés Assurances offers a wide range of innovative insurance products to cover the unexpected events of everyday life and their consequences.

Our approach:
an analytical and operational approach
  • 1

    Import of all Avocotés prospecting and geocoding (5 million prospects)

  • 2

    Profiling Family Square

  • 3

    Yield analysis: 4 sub-types selected

  • 4

    External enrichment and behavioural scoring (distance selling, e-commerce, etc.)

  • 5

    Identification of high potential prospects and rental of files

  • 6

    Setting up the operational system

    – Test and Learn approach

    – Distribution of operations by postal mailing

    – Generation of inbound calls


of transformation rate on the Family Square target thanks to Test & Learn.