While young adults consume less wine than their elders and they turn away from traditional rituals, how can we keep the new HENRI brand alive?
It’s about giving life to a young wine brand that is unlike any other!
Breaking free from traditional codes to reach a target that is itself breaking free from convention.
Express the new brand platform and the “Ready to discover” brand idea developed by the agency across all the touch points.
Brand content: take a step aside!
On form: playing with the brand’s signature of colors and minimalist design
In terms of content: truly original content linked to the products (highlighting the young oenologist and her daring juices) or the HENRI lifestyle (partnerships with concept stores, etc.) while avoiding the traditional scenes in the vineyard or the expected food and wine pairings.
Think of Henri as a digital native wine.
A “new generation” website with contemporary colorful design and immersive photos.
Social Media as an editorial sounding board and media lever: definition of the editorial strategy and production of content expressing the Brand Idea “ready to Discover”, management and animation of the community on Instagram, advertising strategy oriented to Awareness and Business.
Develop a strong and engaged community around the brand thanks to a crew of ambassadors: 5 influencers from diverse backgrounds representing the brand and its state of mind, inviting you to discover the brand during a trip.
