Our expertise in data marketing

Data expertise drives all our areas of expertise.

Recognized and acclaimed for its “data-driven” culture, the agency stands out with its client insights offering enhanced by data across all sectors, and its performance-driven marketing approach for drive-to-store strategies in the retail industry.

Data and customer knowledge are at the heart of the work carried out by our strategic, creative, and technological talents to design and implement the most effective marketing solutions for brands, through three key pillars:

An enhanced strategic planning process that analyzes faster and more accurately.
Creation guided by data, tested, and scaled using our audience intelligence tools.
Efficient operational implementation powered by our data solutions.

1. CONSULTING AND STRATEGY

Defining a clear and lasting vision is the basis of all marketing success. Thanks to innovative tools and in-depth expertise, we help brands build impactful strategies, whether it be positioning, communication or innovation through data.

Brand platform and territory

1

Communication strategy

2

Consumer intelligence and studies

3

Relationship marketing strategy

4

Data innovation and AI for marketing

5

2. AWARENESS AND ACQUISITION

Ensure an optimal presence and capture the attention of your audiences. From media strategy to lead generation, we design multi-channel campaigns to increase your notoriety and boost your acquisition.

Media mix strategy

1

Search marketing (SEO, SEA)

2

Drive-to-web and Drive-to-store

3

360° ad campaigns

4

Customer acquisition campaigns

5

Lead generation

6

SMS marketing

7

3. ENGAGEMENT

Create strong, authentic connections with your customers. We develop engaging content and immersive digital experiences to strengthen attachment to your brand.

Brand content

1

Social media strategy

2

Design of customer experiences

3

4. CONVERSION

Transform interest into action with optimization focused on your business objectives. From user experience to analytical tracking, we do everything we can to maximize your conversion rates.

UX and CRO

1

PRM and marketing automation

2

Inbound marketing

3

Tracking and analytics

4

5. LOYALTY MANAGEMENT AND CRM

Converting your customers into ambassadors is at the heart of our CRM solutions. Thanks to innovative relationship and loyalty programs, we help you strengthen the satisfaction and longevity of your customer relationships.

Relationship marketing programs

1

Loyalty programs

2

Customer data enrichment, segmentation, scoring

3