To introduce the brand, its products and reassure customers.
WAA
How can we move from a "cost per lead" approach to a "cost per customer" vision?
To manage and optimise the PRM and CRM of a technical clothing e-commerce site (trail, running, outdoor sports) to increase its conversion rate over time.
Our
answer
Complete support from the relational strategy in line with the brand, to the implementation of the PRM and CRM animation, and its optimisation.
-
1
-
2
Trigger the act of purchase and develop cross-selling between the two worlds.
-
3
Optimise customer acquisition costs.
Key points
Strategic support
Creation
Implementation of cross-channel traffic and lead acquisition campaigns
PRM & CRM programme
Monitoring and attribution
the most dekuple
Integrated support, from reflection on the brand and its relational communication strategy to technical implementation.
Test & learn method.
Key figures
30
30
30
30
K
connected leads
900
900
900
900
K
emails sent
+
325
325
325
325
%
Sales
÷
2
2
2
2
Acquisition cost
