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Loyalty programs: engage and retain your customers with tailor-made solutions

The Dékuple Agency designs and deploys loyalty programs adapted to your objectives and technical constraints, by integrating personalized solutions or proven market platforms.

Loyalty programs: create a lasting relationship with your customers

Customer loyalty is an essential pillar to ensure sustainable growth. A well-designed loyalty program not only strengthens customer loyalty to your brand, but also encourages repeat purchases and increases their long-term value.

At Agence Dékuple, we support companies in the design and management of tailor-made loyalty programs, whether these are solutions developed specifically to meet your needs or the integration of market-leading platforms.

 

Our loyalty expert point of view

“Loyalty programs respond to growing expectations from customers, who are looking for more engaged relationships and concrete benefits with brands. They help strengthen brand attachment while collecting valuable data to refine marketing strategies and offer ever more personalized experiences.”

Nicolas Bruchet, CRM and loyalty expert

Ask advice from our loyalty expert

Contact us today to develop a loyalty program that will energize your customer relations and boost your performance!

Illustration of the loyalty program concept

Image credit: Vectorjuice

Why implement a loyalty program?

Strengthen Customer Relationships

A well-designed loyalty program helps maintain a strong bond with your customers by recognizing their loyalty to your brand and offering exclusive benefits.

Encourage Repeat Purchases

With incentive mechanisms like points, rewards, or VIP statuses, customers are encouraged to return regularly, increasing purchase frequency.

Increase Customer Lifetime Value (CLV)

By fostering long-term customer loyalty, you maximize their lifetime value while reducing the costs associated with acquiring new customers.

Collect Valuable Data

Loyalty programs allow you to better understand your customers through the analysis of their purchasing behaviors, fueling your personalization strategies and marketing campaigns.

Our expertise in loyalty programs

1. Custom Program Design

We develop loyalty programs tailored to your specific needs, taking into account your marketing objectives, business constraints, and technical requirements.

  • Defining management rules: point systems, VIP statuses, promotions.
  • Customizing benefits: rewards, cashback, exclusive offers.
  • User journey design: creating a seamless and intuitive experience to maximize engagement.

2. Integration of Market Solutions

When existing solutions perfectly meet your needs, we integrate and configure renowned platforms for their efficiency.

  • Leoo (Dékuple Group): a loyalty and engagement platform tailored for major brands and networks.
  • Zerosix: a solution specializing in digital loyalty and cards.
  • Como: a flexible platform for managing loyalty and rewards.
  • Spread Family: a customer engagement tool combining loyalty and virality.

3. Technical Management and Interfacing

We ensure the seamless integration of your loyalty program with your existing tools to guarantee a smooth implementation.

  • Connecting to CRM and ERP: syncing customer data for centralized management.
  • Real-time tracking: integration of dashboards to visualize performance.
  • Interfacing with POS systems: managing physical or digital loyalty cards for omnichannel usage.

4. Reward Management

We design reward systems best suited to your customer relationship context.

  • Managing payouts or cashback
  • Custom sourcing and production with high CSR standards
  • Integrating your own products and offers
  • Gift marketplaces
  • Network of local or digital activity partners with the Codes For Gifts solution

5. Engagement and Relationship Management

A successful loyalty program relies on continuous and engaging animation. We develop action plans to maintain your customers’ interest.

  • Reactivation campaigns: personalized emails and SMS to stimulate interactions.
  • Special offers and exclusives: promotions reserved for members.
  • Gamified mechanics: contests, challenges, and statuses to boost engagement.

6. Performance Monitoring and Continuous Optimization

We closely monitor the performance of your loyalty program to identify areas for improvement and maximize its impact.

  • Business plan and quarterly tracking of economic performance
  • Custom dashboards: defining and tracking KPIs such as loyalty rate, purchase frequency, and customer value.
  • A/B tests: evaluating offers and mechanics to optimize results.
  • Regular reports: performance analysis and strategic recommendations.

The benefits of a loyalty program with Agence Dékuple

A tailored approach

Each program is designed to meet your business needs and your customers’ expectations precisely.

Advanced technical expertise

We specialize in complex integrations between your CRM, ERP, and physical or digital points of sale.

Access to the best market solutions

By integrating platforms like Leoo, Zerosix, or Como, we offer proven solutions for quick and effective implementation.

Comprehensive support

From strategic design to animation and performance tracking, we support you at every stage to ensure your program’s success.

Explore the agency’s other expertise in loyalty marketing