ACQUISITION: a community platform, owned in Brossard, for the exchange of precious magnet countries.
Brossard
When a weak signal becomes the basis of the relationship strategy.
Everyone knows Brossard and its magnets. How can you take advantage of the redesign of your website to enrich your relationship with your customers?
Our
answer
Based on the study of insights from fans of the brand and its magnets, DÉKUPLE designed the TROC’N’MAGNET around 2 strategic pillars:
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1
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2
LOYALTY: a relationship strategy based on motivating consumers to exchange their magnets. The more people exchange, the more games they unlock, the more they come back to the site.
Key points
Identification of the thousands of people who already exchange magnets naturally.
A UX design with a high level of ergonomics, based on the standards known by our targets.
A promise of exchange and enrichment of experience that creates value for the target.
the most dekuple
Beyond the UX/UI redesign, the agency enriched the site to generate interest and natural traffic that was lacking.
Results
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51
51
51
51
%
More traffic on the site
x
3
3
3
3
Number of pages viewed
x
2
2
2
2
Time spent on the website
