Develop the desirability of the HENRI brand, strengthen its creative territory and make it the reference for new entrepreneurs in Switzerland.
The objective was to develop the desirability and presence in the mind of the brand, to define, strengthen and expand the creative territory of the brand, to become a reference brand with a target of new entrepreneurs, and to build a 360° approach to reach targets across all online and offline touchpoints.
Developing the spirit and universe of the HENRI brand.
Anticipating the world of young people, entrepreneurs, start-uppers and creative executives.
Design of a set of tools and levers to create experiences between the brand and its community.
Definition of a strong and coherent communication platform.
Strengthening brand identity.
Identification of priority contact points to activate.
Definition of content to produce and distribute.
Focus on HENRI’s consumer experience.
Design and management of social media and influencers.
