Design of the campaign slogan: “Fall for the excellence of our aromas”. An impactful hook that reflects the brand’s positioning and echoes brand equity.
L’OR – Back-to-school highlight
An event POS for the highlight of the back-to-school season
How can we strengthen the expert positioning of the L’OR Espresso brand in the coffee sector?
Our
answer
An impactful point-of-sale activation system for mass distribution, allowing both to boost the brand’s notoriety and its consideration, by reinforcing its positioning as a coffee expert.
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Creation of a new visual key suggesting the link with gastronomy.
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Event formats (POS) to deploy activation in trade marketing.
