Redefinition of the DNA of the Testuz brand.
Reawaken a historic brand to conquer the new generation.
Define and clarify the foundation of the Testuz brand and its products, embody the brand’s territory, and lay out the roadmap for 2023 actions.
Redevelop the brand in a coherent way, preparing for a gradual increase in power to restore the brand to all the legitimacy it deserves.
Redefinition of the DNA of the Testuz brand.
Creation of captivating brand storytelling.
Modernization of the graphic charter to give it a premium appearance.
Awakening of the brand which has a rich history but moderate notoriety and a lack of innovation.
Creation of a brandbook and guidelines to guide the expression of the brand.