How to drive in-store traffic and generate purchases by capitalizing on Yop’s partnership with the NBA and basketball player, Rudy Gobert?
Bringing the NBA / Rudy Gobert and Yop partnership to life for the 2nd consecutive year by optimizing the system for year 1 to focus primarily on the business objective.
How ?
By creating a strong concept for the campaign: Yop Dreams
This concept reinforces the posture of the Yop brand which encourages teenagers to achieve their dreams and refers to the ultra-inspiring universe of the NBA as well as the career of Rudy Gobert (who never stopped believing in his dreams ).
By concentrating investments on a trade marketing mechanism: a contest via on-pack product codes relayed on more than 26 million packs with a design reworked by the agency and making it possible to win dream gifts related to the NBA.
By increasing the visibility of the operation through a powerful 360° drive-to-store campaign:
-Tag TV
– Assets in motion design distributed on social media (Snapchat and You Tube) and on Venatus (specialized gaming agency), in strong affinity with the target.
– Influence operation on Tik Tok
Via a PR system to continue to work on brand preference as a secondary objective: for each home block against Rudy Gobert during the NBA regular season, Yop donates €500 to the Rudy’s Kids Foundation.
Optimization of activation based on learnings and statistics from year 1.
A complete response, from the concept to the implementation of the campaign on the different channels (website, TV, social media and display assets, influence).
