Agency 360: complete advertising activation for a global impact
Designed to maximize your visibility, Agence Dékuple’s 360 campaigns deploy efficient multi-channel activation, which ensures consistency and impact at each point of contact.
360° campaigns: a consistent and engaged brand experience across all channels
360° campaigns today represent the most complete and integrated approach to engaging your audiences. Thanks to multi-channel activation, they allow your message to be broadcast in a coherent and immersive way, thus maximizing the impact of your advertising actions. With a 360° strategy, your brand is present at each stage of the customer journey, whether traditional media, digital, or physical points of sale.
Agence Dékuple offers tailor-made 360° campaigns which ensure fluid, coherent and efficient advertising activation. Our approach combines creativity and strategy, so that each point of contact reinforces your brand awareness and contributes to a conversion or loyalty objective.
Our examples of 360° activations
Let’s talk about your next 360° campaign
Ask a 360 communications expert for advice. We will make a tailor-made recommendation to meet your needs.
Image credit: Vectorjuice
What is a 360° campaign?
A 360° campaign is an integrated communication strategy aimed at activating a brand across multiple channels simultaneously to provide a seamless customer experience. This approach maximizes message reach, enhances brand awareness, and strengthens relationships with target audiences. It includes a mix of traditional and digital channels, in-store actions, and real-time activations.
The components of a 360° campaign include:
- Advertising on traditional media: television, radio, billboards, and print to reach a wide audience;
- Digital campaigns: display ads, social media, email marketing, and SEO for optimal online presence;
- In-store activations: local marketing, point-of-sale displays (POS), and store operations to drive physical traffic;
- Event engagement and customer experiences: live activations, partnerships, and events to create direct and memorable interactions.
Through this comprehensive activation, 360° campaigns help attract and retain customers by combining physical and digital touchpoints while ensuring a consistent message.
Why choose a 360° campaign?
Maximizing brand visibility and reach
By activating multiple channels simultaneously and in a coordinated way, 360° campaigns multiply visibility opportunities for your brand. This approach reinforces message recall and creates maximum impact by reaching audiences on their most-used channels.
Creating a consistent and engaging experience
A 360° campaign delivers a unified and consistent experience across every touchpoint. This continuity engages customers and strengthens their attachment to the brand through relevant messages that resonate at every stage of their journey.
Optimizing Return on Investment (ROI)
By leveraging complementary channels, 360° campaigns optimize budget allocation and ROI. Multi-channel activation enables real-time performance tracking and adjustments to maximize each channel’s efficiency, ensuring a cost-effective and impactful campaign.
The components of a successful 360° campaign
A 360° campaign relies on meticulous planning and perfect synergy between channels to guarantee maximum impact. Here are the key elements of a successful 360° campaign:
Creative strategy and central concept
Creativity is at the heart of a 360° campaign. A strong, engaging concept is developed to deliver the brand’s message powerfully and memorably across every channel.
- Campaign concept creation: a guiding idea that drives all communications.
- Multi-format adaptations: tailoring the concept for various formats and channels (visuals, videos, text).
- Visual identity consistency: adherence to brand guidelines for immediate recognition.
Digital activation and online advertising
Digital channels play a crucial role in campaign visibility. A complete digital strategy targets online audiences precisely and measures performance in real-time.
- Display advertising and social media: delivering ads on key platforms to reach qualified audiences.
- SEO and SEA: optimizing search engine visibility to capture qualified traffic.
- Email marketing and automation: targeted, personalized communication to maintain customer engagement.
Traditional media activation
Traditional media offer broad coverage and significant credibility. Combining TV, radio, and billboards maximizes message reach and captures a wide audience.
- TV and radio ads: ad spots for strong recall.
- Billboards and POS displays: impactful visuals to enhance visibility in strategic locations.
- Print media: targeted ads for niche audiences.
In-store activation and local marketing
In-store activation strengthens the brand’s presence in local areas and drives store visits.
- Local and geotargeted marketing: targeting customers near stores for Drive-to-Store activation.
- POS displays and merchandising: enhancing brand visibility in-store to boost product appeal.
- In-store events and activations: creating interactive experiences to increase engagement.
Real-time tracking and optimization
A 360° campaign requires constant monitoring and ongoing optimization to maximize performance and adjust actions based on results.
- KPI analysis: tracking performance indicators to evaluate campaign impact.
- Test & Learn: adjusting messages and formats to improve results.
- Campaign reporting: summarizing results and insights to optimize future activations.
The expertise of Agence Dékuple for high-performing 360° campaigns
At Agence Dékuple, we design 360° campaigns tailored to your objectives and industry. Our team of advertising activation experts supports you at every step, from concept definition to campaign implementation and performance optimization.
Our 5-step support process
- Audit and goal analysis: understanding your brand objectives and target audience for an adapted strategy.
- Concept design and campaign strategy: creating a central concept and selecting channels for optimal activation.
- Multi-channel deployment: launching activations simultaneously across digital, traditional, and in-store channels.
- Real-time tracking and adjustments: analyzing performance and making adjustments to maximize impact.
- Report and recommendations: summarizing results and providing insights to optimize future campaigns.
Personalized support and advanced measurement tools
Using advanced measurement and management tools, we ensure a high-performing and optimized 360° campaign. We tailor each action to your specific needs and customer feedback.
The benefits of a 360° campaign for your brand
Increased visibility and enhanced brand awareness
With continuous presence across multiple channels, you maximize visibility and improve brand recall, promoting customer acquisition and loyalty.
Consistent and engaging customer experience
By adopting a 360° approach, you ensure cohesive and relevant communication, strengthening customer relationships and engagement.
Optimized ROI through a multi-channel strategy
By adjusting investments based on each channel’s performance, you optimize ROI and maximize campaign efficiency.
Explore all our expertise in customer acquisition