Agence Dékuple transforms your data into actionable insights thanks to tailor-made enrichment, segmentation and scoring strategies, to maximize the impact of your marketing campaigns.
To engage your customers and prospects effectively, it is essential to know them in depth. Data enrichment, customer segmentation and scoring allow you to obtain a detailed customer view, personalize your marketing actions, and optimize your performance.
Agence Dékuple combines data expertise and innovative solutions to enrich your data, segment your audiences and prioritize your actions using scoring. Whether you use your own data (first party) or integrate third-party data with our solutions like DataMatch or FamilySquare, we help you build a precise and efficient marketing strategy.
“The enrichment, segmentation and scoring of customer databases are essential pillars of an effective marketing strategy. They allow us to better understand behavior, identify opportunities with high added value and personalize actions, to maximize engagement and maximize return on investment.”
Nicolas Bruchet, CRM and loyalty expert
Image credit: Vectorjuice
With enrichment, you complement your customer data with key information to better understand your audiences. These additional insights improve the precision of your analyses and marketing actions.
Segmentation allows you to divide your customer base into homogeneous groups based on their behaviors, needs, or characteristics. Precise segmentation ensures more relevant campaigns and a better return on investment.
Scoring evaluates the likelihood of a customer or prospect performing a desired action, such as making a purchase or signing up. This helps you focus your marketing efforts on the most promising segments.
We enrich your databases with additional data from your own sources or third-party solutions.
We analyze your data to create actionable segments aligned with your marketing objectives.
We implement scoring models to prioritize your actions and optimize your efforts.
We leverage your first-party data, such as transactional or behavioral information, and enrich it with reliable third-party data for a 360° customer view.
Each segmentation and scoring strategy is tailored to your business goals and market specifics.
We connect your enriched data and segmentations with your CRM, DMP, or CDP tools for seamless and efficient use.
We regularly analyze the performance of segments and scores to refine your campaigns and maximize their impact.
With our enrichment and segmentation solutions, you gain detailed and actionable insights into your audiences, enabling personalized messaging and increased relevance.
Segmentation and scoring allow you to focus your efforts on the most promising segments and leads, reducing unnecessary costs and increasing your ROI.
With dynamic segments and regular data enrichment, your marketing strategy stays aligned with evolving customer behaviors and expectations.
We combine proven methodologies, advanced technological tools, and deep knowledge of data challenges to provide tailored solutions.
With our proprietary tools like DataMatch and FamilySquare, we enrich and segment your data precisely while integrating it into your existing systems.
From data collection to the operational implementation of segmentations and scores, we support you at every stage to ensure concrete and measurable results.
