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Why implement a loyalty program?
Strengthen Customer Relationships
A well-designed loyalty program helps maintain a strong bond with your customers by recognizing their loyalty to your brand and offering exclusive benefits.
Encourage Repeat Purchases
With incentive mechanisms like points, rewards, or VIP statuses, customers are encouraged to return regularly, increasing purchase frequency.
Increase Customer Lifetime Value (CLV)
By fostering long-term customer loyalty, you maximize their lifetime value while reducing the costs associated with acquiring new customers.
Collect Valuable Data
Loyalty programs allow you to better understand your customers through the analysis of their purchasing behaviors, fueling your personalization strategies and marketing campaigns.
Our expertise in loyalty programs
1. Custom Program Design
We develop loyalty programs tailored to your specific needs, taking into account your marketing objectives, business constraints, and technical requirements.
- Defining management rules: point systems, VIP statuses, promotions.
- Customizing benefits: rewards, cashback, exclusive offers.
- User journey design: creating a seamless and intuitive experience to maximize engagement.
2. Integration of Market Solutions
When existing solutions perfectly meet your needs, we integrate and configure renowned platforms for their efficiency.
- Leoo (Dékuple Group): a loyalty and engagement platform tailored for major brands and networks.
- Zerosix: a solution specializing in digital loyalty and cards.
- Como: a flexible platform for managing loyalty and rewards.
- Spread Family: a customer engagement tool combining loyalty and virality.
3. Technical Management and Interfacing
We ensure the seamless integration of your loyalty program with your existing tools to guarantee a smooth implementation.
- Connecting to CRM and ERP: syncing customer data for centralized management.
- Real-time tracking: integration of dashboards to visualize performance.
- Interfacing with POS systems: managing physical or digital loyalty cards for omnichannel usage.
4. Reward Management
We design reward systems best suited to your customer relationship context.
- Managing payouts or cashback
- Custom sourcing and production with high CSR standards
- Integrating your own products and offers
- Gift marketplaces
- Network of local or digital activity partners with the Codes For Gifts solution
5. Engagement and Relationship Management
A successful loyalty program relies on continuous and engaging animation. We develop action plans to maintain your customers’ interest.
- Reactivation campaigns: personalized emails and SMS to stimulate interactions.
- Special offers and exclusives: promotions reserved for members.
- Gamified mechanics: contests, challenges, and statuses to boost engagement.
6. Performance Monitoring and Continuous Optimization
We closely monitor the performance of your loyalty program to identify areas for improvement and maximize its impact.
- Business plan and quarterly tracking of economic performance
- Custom dashboards: defining and tracking KPIs such as loyalty rate, purchase frequency, and customer value.
- A/B tests: evaluating offers and mechanics to optimize results.
- Regular reports: performance analysis and strategic recommendations.
The benefits of a loyalty program with Agence Dékuple
A tailored approach
Each program is designed to meet your business needs and your customers’ expectations precisely.
Advanced technical expertise
We specialize in complex integrations between your CRM, ERP, and physical or digital points of sale.
Access to the best market solutions
By integrating platforms like Leoo, Zerosix, or Como, we offer proven solutions for quick and effective implementation.
Comprehensive support
From strategic design to animation and performance tracking, we support you at every stage to ensure your program’s success.
Explore the agency’s other expertise in loyalty marketing