CRM strategy and animation of your customers

The relational animation of your customers allows you to collect customer data, build loyalty, generate commitment, increase conversions at each stage of the customer life cycle.

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From conception to implementation of your CRM strategy

We support you at all stages of your PRM and CRM animation strategy:

Strategic approach: customer journey, touchpoints, channels, segmentation
Creative approach: tone, design, content strategy
Implementation of scenarios (or “journeys”) on all channels
Editorial planning and campaign management
Solutions to enrich relational communication (partnerships, loyalty program, gamification, etc.)
Performance management: modeling and measurement of R.O.I. of your relational program

Know your customers

We support you from the foundations of your CRM to:

collect data from prospects and customers, in full compliance with the GDPR
clean and organize your CRM database
enrich your first party data with other channels (email, telephone, postal address) or with socio-demographic segmentation (thanks to our Family Square solution)
set up a Customer Data Platform (CDP)

Communicate with each customer, individually

The customer experience depends on the personalization of your relational communication scenarios: welcome pack, qualification of intentionists, customer anniversary, inactive reactivation journeys, cross-sell, up-sell, retention…

We support you from the design to the deployment of these customer journeys:

identification of customer events (“triggers”)
design of scenarios (messages, channels, personalization, marketing pressure) to enrich the experience of your customers and meet your objectives
creation of email templates
selection of the marketing automation solution best suited to your needs
implementation of scenarios, also called “customer journeys”, in multi-channel
AB tests and performance monitoring thanks to KPIs dashboards

Boost the customer relationship with campaigns

Communication campaigns can boost customer relations during the highlights of your brand.

Our experts provide you with solutions for:

define your content strategy
identify, source, or produce content
create operations during high points, and animate your customers with rewards (thanks to our Codesforgifts solution): contests, challenges, partnerships…
look for benefits for your customers, in order to feed the animation plan
choose the campaign management tool best suited to your needs
manage your campaigns: segmentation, personalization, AB test, landing page, routing, reporting