How can we create more engagement with young professionals when we are a bank, while preparing the bank of tomorrow?
Recruit and retain young professionals, but also:
Adopt a participatory approach promoting both the role of the consumer and that of a member bank
Communicate in a global but perfectly targeted manner in order to precisely reach our audiences and customers
Encourage and motivate using rational (financial allocation) and emotional levers (making young workers the driving force of our innovation)
WITH “IFS”, WE CAN REINVENT YOUR BANK
What if we could consume without polluting? What if we could invent our own profession? What if we could find accommodation without difficulty?
Because you are the generation that asks questions, you provide new answers every day.
You invent new uses and areas of expression, new ways of communicating, working, living or getting involved. Your limitless imagination pushes you to reinvent everything. So why not your bank?
Your “What Ifs” can reinvent banking.
Share your ideas with us, Caisse d’Epargne des Hauts de France is here to support you.
– A call for ideas phase during which young professionals can submit their proposals on a dedicated page.
– 6 finalist ideas will be selected for defense in front of a jury at the CEHDF headquarters.
– The 3 best ideas will then be developed by the bank to offer innovative offers and services.
– Social media and VOL campaign.
– Influencer campaign
– Media partnership with L’Etudiant
– Owned media: agency posters, website, e-mailing
