The agency created a campaign entitled “With Dunlop, on the road to my passion”, featuring stories from professionals equipped with Dunlop tyres.
Dunlop
How to strengthen the brand's consumer territory and address the thousands of motorists?
Dunlop, together with DÉKUPLE, therefore designed a brand content campaign aimed at anchoring the brand in an aspirational territory by focusing on lifestyle content.
Our
answer
The agency wanted to think “outside the box” by inviting original and inspiring personalities to create a brand content programme that would activate Dunlop’s audience across all channels.
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The very popular Denis Brogniart has been chosen to present the programme. A media figure and car enthusiast, he shares the road with these professionals, to live with them part of their adventures and talk about precision, safety and requirements.
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Alongside Denis Brogniart, journalist and host of TF1, Dunlop met Jonk, an “Urbex” photographer of abandoned places, and Julien Déchenaud, a young chocolate maker with a passion for old cars.
Key points
A brand content programme hosted by a popular personality, chosen for their affinity with the brand’s target and territory
High-end capsule content that can be relayed cross-channel, from the brand’s website to social networks.
the most dekuple
A complete approach to the brand issue, from the search for insights to the production of all the content produced, including the concept and the search for personalities to embody it.
