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Le_Collectif_des_Lunetiers-Noel_2023
  • Acquisition
  • Activation
  • Loyalty
  • Retail

Le Collectif des Lunetiers

Operation Christmas 2023

How do you build customer loyalty while promoting the local roots of opticians in the network?

The objective

Build customer loyalty to Le Collectif des Lunetiers stores by offering quality offers from a wide variety of local partner stores.

Propose an innovative Christmas operation, highlighting local offers, promoting the role of the optician in their neighborhood and allowing each customer profile to find an offer for them.

Our
answer

Agence Dékuple has designed a solution combining a tailor-made management tool for opticians and a tool for producing ultra-personalized local offer checkbooks.

  • 1

    Creation of a tailor-made online portal dedicated to opticians, to allow them to register, register their partner merchants, their offers, and order checkbooks to print.

  • 2

    Management of checkbook printing in a highly personalized manner depending on the type of merchant, the type of offer (discount, gift voucher, or ad hoc offer), and the number of checkbooks per optician.

Le_Collectif_des_Lunetiers-Chequier
Le_Collectif_des_Lunetiers-Chequier-2
Le_Collectif_des_Lunetiers-Noel_2023
The key points
  • Activation operation adapted to retail networks
  • Loyalty system promoting local commerce
Our key strengths
  • Design and development of a tailor-made web interface
  • Management of ultra-personalized printing

Résultats

29
29
29
29
K
printed checkbooks
366
366
366
366
On-board merchants