Targeting of prospects in the catchment area of each store using our Datamatch repository and using socio-demographic criteria.
Optic 2000
How to generate traffic and sales in a retail network?
As part of the sales promotion plan for the OPTIC 2000 opticians network, DÉKUPLE has deployed a Drive To Store solution by e-mail and SMS.
Our
answer
Implementation of a turnkey Drive-to-Store system for the network of 700 stores with a dedicated team.
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1
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2
Creation of rich SMS and email campaigns including landing pages with personalization for each point of sale.
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3
Detailed reporting with campaign statistics and R.O.I. measurements.
The key points
- Drive to store SMS campaign
- Personalization by point of sale
- Geographic and socio-demographic targeting thanks to Family Square
The most DEKUPLE
- Ability to target a large number of contacts, thanks to the DataMatch repository (30M contacts) on a hyper-targeted catchment area
- Ultra-fine geographic targeting finesse thanks to the precision of our Family Square solution (IRIS / grid).
Key figures
>
700
700
700
700
stores participating in the Drive to Store operation
>
20
20
20
20
national campaigns
