- Generate traffic at the physical point of sale
- Generate in-store sales
- Collect first party data on consumers
- Bringing an in-store brand experience to life, and thus boosting a communication or promotional campaign during a brand highlight
Point of sale activation is a set of techniques aimed at increasing in-store sales, and more broadly at capturing the attention of customers or consumers and strengthening the link with them. These strategies concern both distributed brands and brands with their own distribution network.
Our strategic planning and our creative team create an original and striking activation device, consistent with your brand platform and your communication strategy. We create a complete, gamified, and original device, and we adapt it to all of your communication assets: email, landing page, POS and theatricalization of the point of sale, product pack, etc.
For even more impact, we can create in-store animations or brand experiences, from the creative concept to the event organization.
Our solutions allow you to target buyer profiles corresponding to your customers or consumers, near your points of sale and distribution. From your customer databases, we can target twin profiles by email, SMS or postal mail (discover our Family Square solution).
We design your activation campaign and deliver it, regardless of the chosen channel:
We offer various activation formats to enrich the experience and encourage consumers to register or register a purchase:
CodesForGifts, our turnkey rewards solution offers over 5,000 local experiences, digital rewards and physical gifts. You can design your own selection of gifts, with different levels of values.
And if that’s not enough, we can integrate your own offers, or search for tailor-made partners for your campaign.
Dékuple supports you from the creation to the technical and logistical implementation of your trade marketing activation operations.