How can we raise people’s awareness of the importance of savings and inheritance issues, which are often considered complex and difficult to tackle, in a way that is both educational and accurate, so that they feel concerned?
Reach the targets concerned by 3 key product categories (savings, Retirement Savings Plan and transfer), and encourage them to seek information from their Allianz advisors.
Press announcements
Press announcements created to communicate about savings and PeRP offers.
Strong hooks, educational body copies highlighting the strength of Allianz, and photos echoing the hooks while illustrating strong moments in which the targets can project themselves.
Videos
Production of 2 videos to present the savings products: one on the support and global offer of Allianz France, the other focused on the Allianz Vie Fidélité product, an innovative savings product launched by Allianz in 2020.
Digital
Creation of a multi-media digital campaign (social media posts and stories, native ads and banners) to encourage people to learn about heritage transmission topics.
