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Header-Bouygues_Telecom_Noel_2023
  • Acquisition
  • Activation
  • Loyalty
  • Télécommunications

Bouygues Telecom – Christmas loyalty campaign

Bouygues Telecom pampers its loyal customers at Christmas

How to continue to surprise customers who have been loyal to the operator for more than 10 years with a striking and rewarding Christmas operation.

Objective

Offer all loyal customers for more than 10 years the choice of a gift from 5 offers on varied themes adapted to the context, with very high value (6 months of subscription, etc.), without conditions, and with experience immediate and smooth ordering.

Our
answer

Dékuple is creating for the second year in 2023 a gift choice platform reserved for customers who have been loyal to Bouygues Telecom for more than 10 years.

  • 1

    Sourcing of partners and negotiation of 5 very high value gift offers within a fixed budget: 6 months of subscription to a family newspaper, to a sports coaching app, meditation, audio books, or free Escape Game type game.

  • 2

    Creation of an online gift choice process that is both creative and consistent with the Bouygues Telecom charter.

  • 3

    Transmission of partner gift codes. and budget management (automatic deactivation of exhausted offers).

  • 4

    Creation of a performance management dashboard.

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The key points
  • Sourcing and negotiation for a very high value gift offer
  • Design of a tailor-made gift choice platform for Bouygues Telecom
Success points
  • Ability to manage a very high peak in gift orders over a few days
  • Smooth and rewarding gift ordering process
  • Integrated customer service for high customer satisfaction

Résultats

2
2
2
2
M
targeted customers
375
375
375
375
K
connected customers
120
120
120
120
K
ordered gifts