SMS campaign targeted at restaurant catchment areas
Courtepaille – Activation of the partnership with Fuzetea
How to generate restaurant traffic while activating the partnership with Fuzetea?
Thanks to the “Shopping Booster” solution, the Courtepaille brand generated restaurant traffic, while activating its partnership with Fuzetea.
Our
answer
Implementation of a turnkey Drive-to-Store system for 150 restaurants based on a targeted SMS campaign and the promise of a gift experience for any order of an off-menu Fuzetea drink.
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1
-
2
Personalized landing page for each restaurant
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3
Creation of a site to choose your gift experience, with a tailor-made selection including sporting and cultural activities.
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4
Measurement of restaurant visits generated by the SMS campaign with the Track in the Shop solution, and gift codes used.
Key numbers
4,7
4,7
4,7
4,7
%
click rate
4,2
4,2
4,2
4,2
%
restaurant visit rate
56
56
56
56
%
gift code usage rate
