Targeting the best customers: 10 years of seniority, multi-equipped, loyal.
Groupama – Customer birthday campaign
Retain the best customers by celebrating their anniversary.
Groupama wishes to carry out promotional actions with its best customers, by stimulating the relationship during life moments, including birthdays.
What we did
for Groupama
An individualized highlight campaign, with an impactful message and a gift for everyone.
-
1
-
2
Creation of a “birthday” highlight campaign.
-
3
Creation of a gift selection platform, fully personalized in the colors of Groupama.
The key points
Direct benefits, clearly expressed: a local activity offered.
In the vision of the brand “The link” and in the DNA of the company “committed to others”.
Proposals related to the target.
How was it different with DÉKUPLE?
Creation of a white label platform with access to more than 5,000 local activities + some digital gifts.
Chiffres clés
+
23 000
23 000
23 000
23 000
VIP customers reached
~
30
30
30
30
%
conversion rate on the platform
4,5/5
4,5/5
4,5/5
4,5/5
satisfaction survey score
