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  • Activation
  • Loisirs & Voyages
  • Luxe

Relais & Châteaux : digital campaign

Creation of a digital campaign to promote summer offers and encourage conversion.

How to reach a CSP++ target on social networks and digitally through simple assets, but evocative of the luxury and comfort offered by the Brand’s different establishments?

Our
answer

A creative and effective promotion of Relais & Châteaux summer digital offers for Hotels and Villas products.

  • 1

    We have designed a variety of digital communication supports, which have been segmented according to specific offers (Hotels / Villas). Each offer received a dedicated campaign to highlight its unique features.

  • 2

    A customer journey strategy was adopted, starting with targeted assets, followed by retargeting for customers who had visited the site but had not completed their reservation.

  • 3

    This campaign was rolled out in two languages ​​- French and English – in order to broaden the reach and reach a wider audience.

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