Our lead generation solutions
We propose to combine different lead generation levers according to your context and your objectives.
CPL generation levers
With these levers, we offer a cost-per-lead business model, which allows you to control your acquisition budget. The combination of the different levers allows us to optimize CPL over time.
Other lead generation levers
- Cross-channel retargeting
Retargeting is essential in a lead generation strategy, because it allows you to retarget visitors to your sites, i.e. a base of intentionists who have shown an interest in your offers. Our offer is distinguished by the possibility of retargeting on channels usually dedicated to direct marketing (email, SMS, postal mail, telemarketing), thanks to our Data Match contact repository (more than 30 million contacts, including 25 million in B2C and 5 million in B2B).
Native advertisements are advertisements that are naturally integrated into the content of a site or an application. They are designed to look like editorial content similar to other pieces of editorial material. Native ads are a powerful means of acquisition because they benefit from a premium and contextual editorial environment. Our expertise is distinguished by the use of native advertising in publisher newsletters, allowing targeting at the individual level according to numerous criteria, thanks to our proprietary solution Ividence. The business model is based on CPC, but we optimize the use of this lever thanks to the integration of conversions. Proprietary artificial intelligence allows us to maximize the effectiveness of targeting over time.
Social media can be an effective way to generate leads, thanks to its wide reach and the ability to target users based on their interests and location.
In B2B, social ads posted on LinkedIn are also an effective lead provider, in particular combined with the production of content such as downloadable guides and white papers. LinkedIn offers to use native form formats. Targeting on LinkedIn by company (account based marketing) is a classic B2B acquisition strategy.
- Marketing automation and lead nurturing
Automated marketing is the fact of programming the triggering of marketing actions automatically and according to preconceived scenarios. This is often the automation of communication with customers or prospects, by email, SMS or push notifications in mobile applications. In particular, auto marketing is widely used for “lead nurturing”: that is to say, for scenarios of communication with prospects aimed at increasing the degree of warmth of leads, that is to say at closer to the order or the making of contact (the conversion). These are, for example, welcome messages, highlighting useful content, or a special offer, or even waking up prospects who have not responded to a quote request. These scenarios must be adapted to the context of each company.