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Revue_du_planning_strat_JO_2024
  • Article
22.04.2024
5 lessons about French interest in the Paris 2024 Olympics
Boutique_Nike
  • Loyalty
13.10.2023
How and with what solutions can we innovate in relationship marketing in the digital age?
Agences_marketing_CRM
  • Loyalty
  • Article
12.10.2023
The Complete Guide to Relationship Marketing and CRM Agencies
superbowl_2023-pop_corners_breaking_bad
  • Article
02.03.2023
Superbowl 2023: Touchdown for advertising!
DALL·E 2023-03-02 11.11.17 - An oil painting by Matisse of a humanoid robot playing chess
  • Article
02.03.2023
Why and how should an advertising agency use AI?
female-friends-out-shopping-together
  • Loyalty
  • Article
16.02.2023
The 5 key loyalty factors in retail
eco-conception_web
  • Article
06.02.2023
What will web eco-design change for digital marketing?
group-diverse-people-having-business-meeting
  • Article
30.01.2023
How branding improves performance marketing operations
accessibility_web
  • Article
25.01.2023
Why web accessibility is a marketing issue in 2023
business-people-meeting
  • Acquisition
  • Activation
  • Loyalty
  • Article
19.01.2023
How to manage the multi-local communication of a networked brand?
Shopping_booster_background
  • Activation
  • Article
12.01.2023
The Dékuple agency launches the Shopping BOOSTER offer
retail_trends_2023
  • Acquisition
  • Activation
  • Loyalty
  • Article
02.01.2023
Retail marketing trends in 2023
Lipton-Yellow_Label (1)
  • Acquisition
  • Activation
  • Article
19.12.2022
How to succeed in a sampling strategy thanks to data marketing?
woman-speaking-phone-floral-shop
  • Acquisition
  • Loyalty
  • Article
15.12.2022
Maximize the effectiveness of customer service to better convert and retain
tendances_fidelisation_2023
  • Loyalty
  • Article
12.12.2022
The 5 loyalty trends of 2023
Consommatrice-supermarche
  • Loyalty
  • Article
09.12.2022
Loyalty programs support consumers’ purchasing power
Table_ronde_marketing_day_vignette
  • Article
09.12.2022
Video replay: Creativity at the service of business performance
Marques_FMCG
  • Loyalty
  • Article
14.10.2022
How can FMCG brands drive loyalty?
Portrait Axa Rebons
  • Activation
  • Loyalty
  • Article
27.09.2022
Customer testimonial: ReBons, AXA’s solidarity operation has been a resounding success!
Dekuple-Performance_court_et_long_terme
  • Acquisition
  • Activation
  • Loyalty
  • Article
30.06.2022
Marketing performance must combine the short and the long term
Drive-to-store-SMS
  • Acquisition
  • Activation
  • Article
16.06.2022
Drive-to-Store: Dékuple Ingénierie Marketing launches “Track In The Shop” to measure visits to points of sale
man-checking-gps
  • Acquisition
  • Activation
  • Article
06.06.2022
Generate in-store visits and measure the effectiveness of its drive-to-store campaigns
CDP
  • Activation
  • Loyalty
  • Article
25.05.2022
What a CDP can really do for you
3_leviers_incontournables_pour_le_PRM
  • Acquisition
  • Article
03.05.2022
5 essential levers to increase the performance of your prospect relationship management (PRM)
seconde_main
  • Article
20.04.2022
Second hand: a major consumer trend and an opportunity for brands
Dekuple-presence-management
  • Acquisition
  • Activation
  • Article
19.04.2022
Presence management: the foundation of a successful drive-to-store strategy
Oui_Pub
  • Acquisition
  • Activation
  • Article
07.04.2022
How to adapt your prospecting to the new “Oui pub” regulations?
Reduire_le_cout_acquisition_clients
  • Acquisition
  • Article
06.04.2022
Optimize the cost of customer acquisition in a context of cost-per-click inflation
abstract-blur-defocused-shopping-mall (1)
  • Acquisition
  • Activation
  • Article
06.04.2022
How to boost the ROI of drive to store campaigns in 3 points?
736503-2-F
  • Article
05.04.2022
Inclusive marketing: how to tell new stories?
Comment_capitaliser_sur_ses_donnees_first_party (1)
  • Acquisition
  • Activation
  • Loyalty
  • Article
04.04.2022
How to capitalize on your first party data?
BDD_contacts_first_party
  • Acquisition
  • Activation
  • Loyalty
  • Article
29.03.2022
How to create a first party database of contacts?
FMCG-data-strategie
  • Acquisition
  • Activation
  • Loyalty
  • Article
22.03.2022
Why is first party data strategic for consumer brands?
the-rise-of-the-responsible-consumer-main-hp
  • Loyalty
  • Article
15.03.2022
Why and how to integrate CSR into loyalty programs?
digital-marketing-impact
  • Acquisition
  • Activation
  • Loyalty
  • Article
14.03.2022
How to limit the environmental impact of direct marketing?
illustration-profiling-audience
  • Acquisition
  • Activation
  • Article
17.01.2022
How to use audience profiling for a more effective marketing strategy?
Visuel search et creativity
  • Acquisition
  • Article
06.01.2022
Reconciling search performance and creativity
Visuel d'étoiles paillettes
  • Article
26.11.2021
6 new marketing awards for DÉKUPLE Ingénierie Marketing
article-tendance-shopper
  • Activation
  • Article
16.11.2021
Shopping: the digitalization expected by young people in 5 key points
article-tendance-fidelisation
  • Loyalty
  • Article
15.11.2021
Loyalty: 4 consumer trends to watch
article-consommation-responsable
  • Acquisition
  • Activation
  • Loyalty
  • Article
07.11.2021
Responsible consumption: what discrepancies between wills and concrete actions?