Please turn your mobile phone to portrait mode for optimal navigation on our site.
Please turn your tablet to landscape mode for optimal navigation on our site.

Our insights

Filter by
Reset
Loader
No results available
Trophées_Etudes_et_Innovations
  • Article
28.10.2024
Dékuple Agency, Insight Actor of the Year according to The Media Leader
customer_crowd
  • Article
28.10.2024
Customer knowledge: a strategic imperative in the face of new consumer expectations
Banque_assurance-relation_client
  • Loyalty
  • Article
04.09.2024
Customer relations: a pillar of the marketing strategy of banks and insurance companies in 2024
Revue_du_planning_strat_JO_2024
  • Article
22.04.2024
5 lessons about French interest in the Paris 2024 Olympics
webinar_casser_les_codes_de_son_secteur
  • Webinar
15.11.2023
Webinar Agence Dékuple x HENRI: How to Break the Codes of Your Sector?
Boutique_Nike
  • Loyalty
13.10.2023
How and with what solutions can we innovate in relationship marketing in the digital age?
Agences_marketing_CRM
  • Loyalty
  • Article
12.10.2023
The Complete Guide to Relationship Marketing and CRM Agencies
superbowl_2023-pop_corners_breaking_bad
  • Article
02.03.2023
Superbowl 2023: Touchdown for advertising!
DALL·E 2023-03-02 11.11.17 - An oil painting by Matisse of a humanoid robot playing chess
  • Article
02.03.2023
Why and how should an advertising agency use AI?
female-friends-out-shopping-together
  • Loyalty
  • Article
16.02.2023
The 5 key loyalty factors in retail
eco-conception_web
  • Article
06.02.2023
What will web eco-design change for digital marketing?
group-diverse-people-having-business-meeting
  • Article
30.01.2023
How branding improves performance marketing operations
accessibility_web
  • Article
25.01.2023
Why web accessibility is a marketing issue in 2023
business-people-meeting
  • Acquisition
  • Activation
  • Loyalty
  • Article
19.01.2023
How to manage the multi-local communication of a networked brand?
Shopping_booster_background
  • Activation
  • Article
12.01.2023
The Dékuple agency launches the Shopping BOOSTER offer
retail_trends_2023
  • Acquisition
  • Activation
  • Loyalty
  • Article
02.01.2023
Retail marketing trends in 2023
Lipton-Yellow_Label (1)
  • Acquisition
  • Activation
  • Article
19.12.2022
How to succeed in a sampling strategy thanks to data marketing?
woman-speaking-phone-floral-shop
  • Acquisition
  • Loyalty
  • Article
15.12.2022
Maximize the effectiveness of customer service to better convert and retain
tendances_fidelisation_2023
  • Loyalty
  • Article
12.12.2022
The 5 loyalty trends of 2023
Consommatrice-supermarche
  • Loyalty
  • Article
09.12.2022
Loyalty programs support consumers’ purchasing power
Table_ronde_marketing_day_vignette
  • Article
09.12.2022
Video replay: Creativity at the service of business performance
Marques_FMCG
  • Loyalty
  • Article
14.10.2022
How can FMCG brands drive loyalty?
Portrait Axa Rebons
  • Activation
  • Loyalty
  • Article
27.09.2022
Customer testimonial: ReBons, AXA’s solidarity operation has been a resounding success!
Dekuple-Performance_court_et_long_terme
  • Acquisition
  • Activation
  • Loyalty
  • Article
30.06.2022
Marketing performance must combine the short and the long term
Drive-to-store-SMS
  • Acquisition
  • Activation
  • Article
16.06.2022
Drive-to-Store: Dékuple Ingénierie Marketing launches “Track In The Shop” to measure visits to points of sale
man-checking-gps
  • Acquisition
  • Activation
  • Article
06.06.2022
Generate in-store visits and measure the effectiveness of its drive-to-store campaigns
CDP
  • Activation
  • Loyalty
  • Article
25.05.2022
What a CDP can really do for you
3_leviers_incontournables_pour_le_PRM
  • Acquisition
  • Article
03.05.2022
5 essential levers to increase the performance of your prospect relationship management (PRM)
seconde_main
  • Article
20.04.2022
Second hand: a major consumer trend and an opportunity for brands
Dekuple-presence-management
  • Acquisition
  • Activation
  • Article
19.04.2022
Presence management: the foundation of a successful drive-to-store strategy
Oui_Pub
  • Acquisition
  • Activation
  • Article
07.04.2022
How to adapt your prospecting to the new “Oui pub” regulations?
Reduire_le_cout_acquisition_clients
  • Acquisition
  • Article
06.04.2022
Optimize the cost of customer acquisition in a context of cost-per-click inflation
abstract-blur-defocused-shopping-mall (1)
  • Acquisition
  • Activation
  • Article
06.04.2022
How to boost the ROI of drive to store campaigns in 3 points?
736503-2-F
  • Article
05.04.2022
Inclusive marketing: how to tell new stories?
Comment_capitaliser_sur_ses_donnees_first_party (1)
  • Acquisition
  • Activation
  • Loyalty
  • Article
04.04.2022
How to capitalize on your first party data?
BDD_contacts_first_party
  • Acquisition
  • Activation
  • Loyalty
  • Article
29.03.2022
How to create a first party database of contacts?
FMCG-data-strategie
  • Acquisition
  • Activation
  • Loyalty
  • Article
22.03.2022
Why is first party data strategic for consumer brands?
the-rise-of-the-responsible-consumer-main-hp
  • Loyalty
  • Article
15.03.2022
Why and how to integrate CSR into loyalty programs?
digital-marketing-impact
  • Acquisition
  • Activation
  • Loyalty
  • Article
14.03.2022
How to limit the environmental impact of direct marketing?
illustration-profiling-audience
  • Acquisition
  • Activation
  • Article
17.01.2022
How to use audience profiling for a more effective marketing strategy?
Visuel search et creativity
  • Acquisition
  • Article
06.01.2022
Reconciling search performance and creativity
Visuel d'étoiles paillettes
  • Article
26.11.2021
6 new marketing awards for DÉKUPLE Ingénierie Marketing
article-tendance-shopper
  • Activation
  • Article
16.11.2021
Shopping: the digitalization expected by young people in 5 key points
article-tendance-fidelisation
  • Loyalty
  • Article
15.11.2021
Loyalty: 4 consumer trends to watch
article-consommation-responsable
  • Acquisition
  • Activation
  • Loyalty
  • Article
07.11.2021
Responsible consumption: what discrepancies between wills and concrete actions?